Rapid technological advances have laid the groundwork for the future development of the iGaming industry. With desktop platforms now a thing of the past, 2026 will mark the definitive transition of users to mobile applications. More than 70% of bets in Africa are placed on smartphones and tablets.
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Far from being a passing trend, mobile-first is a new logic for the iGaming market
More than 94% of users bet from a smartphone, and major operators have integrated this trend as a fundamental principle of the industry and adapted their products accordingly. 1xBet was among the pioneers in developing mobile betting, offering users an adapted version of its official website and mobile applications optimized for iOS and Android devices. These applications allow users to bet on the go and stay connected to gaming at all times. The growing popularity of mobile technologies opens the door to new approaches and generates considerable profits: the online gaming niche in Africa is experiencing a period of full expansion and has already exceeded $17.6 billion. In many countries across the continent, smartphones have become the primary channel for accessing betting. Consequently, a high-performance mobile platform is essential for any operator.
Technical product optimization is crucial, especially in cases of unstable Internet connection and device diversity. For example, the 1xBet app prioritizes low data consumption and stable operation, even with limited resources.
Thanks to the development of mobile technologies, the African online gaming sector is experiencing growth not only financially, but also in terms of user activity. It now has more than 440 million active players, and this number continues to grow.
Localization: a key success factor
The African iGaming sector is a multi-level market that brings together different countries, each with its own specificities. 1xBet skillfully combines international experience and regional flexibility, offering users a user-friendly interface adapted to their location, as well as a wide range of payment solutions, including services from specialized operators.
In Africa, cash transactions via payment agents, as well as mobile deposit and withdrawal services, are very common. 1xBet has successfully integrated these solutions into its mobile platform. In many countries, mobile wallets have become the primary financial instrument for betting, further strengthening the role of mobile applications as the preferred point of interaction with users.
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Today, users choose an operator based on its experience and performance, rather than competitive advantages highlighted in advertisements. 1xBet mobile combines speed, stability and ease of use to create an optimal gaming environment.
1xBet is at the heart of creating a new iGaming infrastructure in Africa
1xBet is not just following industry trends, but developing a new market logic based on the “mobile first” principle. The brand’s mobile platform meets all the needs of players and adapts perfectly to their mobile-first habits. At the same time, product optimization and the integration of new ideas are continuous processes.
Through this approach, 1xBet has won recognition from users and industry experts, earning the “Best on Mobile 2026” award at the SiGMA Africa 2026 summit. The company’s product has become the embodiment of the new reality of mobile betting and has strengthened its position in a strategic region.
In 2026, mobile betting no longer competes with desktop betting: it has completely replaced it. And it is products like 1xBet mobile that define the new standard for this niche.
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